Cirp Spotify S High Churn Rate In The U S Likely Due To Increased Competition From Apple Music
It’s no secret that the streaming music industry has become incredibly competitive over recent years with the launch of Apple Music. A new report from Consumer Intelligence Research Partners (CIRP) analyzes Spotify’s Q2 2018 performance and the role Apple Music could have… CIRP explains that at of the end of Q2, 35 percent of Spotify users in the United States are on its Premium plan, with 55 percent of those subscribers having an Individual subscription, as opposed to a Family Plan....